Shala Activewear
       
     
MEGAN FIELD, SHALA ACTIVEWEAR
       
     
Shala_InitialSketches.jpg
       
     
Shala-Gold-Logo-Mock-Up.jpg
       
     
shala_patterntoteforweb.jpg
       
     
Shala_iPad-Air-2_forwebsiteV2.jpg
       
     
Shala_bottleforwebsite2.jpg
       
     
BrandingIdentity_ShalaMockup.jpg
       
     
Shala Activewear
       
     
Shala Activewear

This was a recent commission to craft a yoga and activewear brand. The brief was modern and minimal. It had to appeal primarily to women but not exclude a male target market. As a new local Liverpool business, Shala (which means 'home of yoga' in Sanskrit) is a vibrant and stylish brand of clothing for today’s health conscious active women. The logotype is bespoke, based on a contemporary san serif typeface with adjustments to include the 'S' based arrow theme that suggests the central concepts of movement and momentum.

MEGAN FIELD, SHALA ACTIVEWEAR
       
     
MEGAN FIELD, SHALA ACTIVEWEAR

“Laura has been a great help and truly understood the brief and my visions for my new project. It has been so good to work with someone with such a great variety of clients and I have received amazing quick service in order to meet my deadlines. I couldn’t recommend Laura enough and look forward to working together in the future to develop Shala as a brand!”

 

Shala_InitialSketches.jpg
       
     
Shala-Gold-Logo-Mock-Up.jpg
       
     
shala_patterntoteforweb.jpg
       
     
Shala_iPad-Air-2_forwebsiteV2.jpg
       
     
Shala_bottleforwebsite2.jpg
       
     
BrandingIdentity_ShalaMockup.jpg