Over the last few years, I have helped the Craft of Comedy Festival develop their visuals into a strong and recognisable brand. The festival required an identity that would help them stand out from the crowd and appeal to their target market of budding comedy writers. With vibrant colours, a quirky typographic style and a range of iconography that supports the brand, the Llandudno based festival – now in its 4th consecutive year – is going from strength to strength.